Vertical grow towers with strawberry plants in modern greenhouse facility

Data-Driven Strawberry Farming Starts Here

Understand UK market trends, consumer demand, and competition to grow smarter with Dillon's Strawberry Farm.

Industry data

UK strawberry farming market shows strong growth potential

The UK soft fruit sector is expanding rapidly, with strawberry farming leading demand. Market research reveals significant opportunities for innovative growers leveraging modern technology.

£500M+

UK strawberry market value

The UK strawberry farming sector is valued at over 500 million pounds annually, reflecting strong consumer demand.

8-12%

Annual market growth rate

The strawberry farming industry is growing at 8-12% yearly, driven by increased consumer preference for locally grown produce.

65%

UK consumers prefer local strawberries

Nearly two-thirds of UK consumers actively choose locally grown strawberries, supporting domestic farming operations and sustainability goals.

3x

Yield increase with vertical farming

Modern vertical farming techniques like grow towers can triple yield per square foot compared to traditional ground-level farming methods.

From 1 Tower to 28: The Story Behind Dillon's Strawberry Farm

Every big idea starts small. Ours started with a single vertical grow tower in Manchester and a belief that there was a better way to grow strawberries in the UK. How It Started Anthony Dillon began Dillon's Strawberry Farm as a passion project — experimenting with vertical growing technology at a small scale to see what was possible. The results were immediate and exciting. The strawberries were better, the process was cleaner, and the potential was obvious. There was no grand business plan at the start. Just a tower, a handful of strawberry plants, and a genuine curiosity about whether this could become something real. Growing Fast From that first tower, the farm has grown to 28 operational units. Each addition brought new learning, new optimisation, and better produce. What started as a hobby has become a serious agricultural start-up with a real vision for the future of UK farming. Along the way, the farm has evolved significantly. We now operate shipping container infrastructure with solar panels and rainwater collection. We have plans for polly tunnels, an on-site café, and a retail product range covering 54 strawberry-derived products — from artisan gin to luxury soaps. What's Next The next phase for Dillon's Strawberry Farm includes expanded growing capacity, a dedicated e-commerce platform, wholesale supply partnerships with Manchester restaurants and retailers, and a fully open vertical farm within the next 12 to 18 months. From 1 tower to 28 — and we're only just getting started. Lets Get to 500 Towers. Sponsor A Tower via PayPal. Manchester's freshest strawberries are just the beginning. — Anthony Dillon, Founder, Dillon's Strawberry Farm